Plotting Your Trip to Reach Your Video Goals Unless you’ve just time traveled from the past in a DeLorean, you’re aware that video has quickly become essential to your marketing strategy. Before racing right into your video content, it’s a good idea to consider viewing habits of your target audience. […]
Silverback Video Blog: Insights, Tips, and Trends
Go Commercial with Silverback Video
Traditional commercial spots are not a thing of the past. Have you considered all the options for your next commercial? Think about what you remember from the last commercial you saw. Is it the visuals, the story, the actors? Was there a moment that made you laugh, or cry? The […]
Quick Hits: Pro Videos on Social Media – Silverback Video
Put the selfie stick away and really think about your next post on social media. Social media offers an instant way to connect with potential customers, but your business can really thrive with a little planning. Videos are great ways to promote your business, but they shouldn’t be done on […]
What To Expect When Creating Your First Video
Have you finally decided to create a video for your business? If so, you may be wondering how the whole process will work. If you are concerned about writing the check and having the next thing you see be the finished video, know that there are plenty of places in […]
3 Inspirational Sources for Promotional Videos
A company video is a highly effective way to market your business because videos are able to connect with people on multiple levels. To have a truly successful promotional video, though, you must first have a story that people identify with. If you’re planning on promoting your business through video, […]