Watlow was unveiling an exciting new control panel product, WATCONNECT®, to their customers and needed a stunning introductory video for their marketing. With a mix of 3D animation design, live action footage, and high quality custom music, Silverback created a video that builds a sense of excitement in the audience. It highlights the versatility of the product and its features and benefits.
Video Trivia: Silverback animators translated the WATCONNECT® product from a CAD model into a full 3D model build-out. This is a common practice for manufacturing companies with complicated, technical products. They provide the base from which Silverback animators build a model that can be used in animation software (like Maya or 3D Max). The CAD models, themselves, aren’t meant for video so need a lot of finessing to get them ready for their closeup.
