Little Rock, AK, is the only place that makes Mintrex, the flagship of Novus International’s line of chelated trace mineral products. The promise of a guided plant tour brings producers and researchers from around the world to see how Novus has refined its industrial process for maximum quality. We shot two very full days at the facility for a video that now plays before every tour.

Video Trivia: The production crew wore ear and eye protection for the duration of the shoot.