Content marketing is a recognized strategy for brand building and connecting with your intended audience. Video production services for marketing, a prominent facet of content marketing, are gaining increasing importance, with 83 percent of marketers affirming its heightened significance, as per a recent report.
This blog goes over the topic of video production services for marketing, presenting you with compelling video content marketing concepts to consider.
1. Increased ROI
The ROI of your videos depends on content strategy and quality. The majority of businesses who prioritize video production services for marketing say that they have a positive result and a good return on investment.
Video production may seem costly and time-consuming, but modern technology offers cost-effective solutions. Smartphones have high-quality video capabilities, and there are many software that simplify explainer video creation. Lower production expenses increase your chances of a positive ROI.
2. Explain Your Service or Product Well
Video content proves highly effective in educating potential buyers about a product. The key to successful sales lies in ensuring customers grasp the product’s functionality and benefits. Video content is particularly adept at achieving this goal, thanks to its visual nature, which facilitates clear and concise explanations.
3. Videos are Liked by Many
Much like technology has simplified video creation for businesses, it has also vastly streamlined the consumption of video content, as supported by compelling statistics:
- The official YouTube blog reports an astounding one billion hours of daily YouTube content consumption.
- Twitter disclosed that its platform witnesses two billion daily video views, with video-enhanced tweets receiving ten times more engagement.
- Facebook registers an impressive eight billion daily video views, with the noteworthy observation that 85% of these are viewed without sound.
Failing to utilize video production services for marketing may result in missing out on one of the most popular avenues through which people consume content today.
4. Video is Versatile
Although YouTube is the common route, marketers have a plethora of options for leveraging video content, allowing for alignment with your company’s marketing objectives.
Many social media platforms, including Snapchat, Facebook, Instagram, and YouTube, enable the creation of time-limited stories. These are advantageous for their speed and cost-effectiveness, delivering direct engagement with your audience. Building and maintaining a social media audience is essential for the effectiveness of these stories.
Live video has witnessed substantial growth, with industry giants like Facebook, YouTube, and Twitch offering platforms for live content streaming. Notably, Facebook reports that live streams garner six times as many interactions compared to regular videos.
Webinars provide a valuable means of engaging directly with potential customers. They serve to address specific product queries or educate the audience about your industry, positioning your brand as an authority.
Get a Free Estimate on Video Production Services with Silverback Creative Solutions Group Today!
Let Silverback Creative Solutions Group provide you with stellar video production services that showcase the true essence of your business. Our marketing specialists, producers, editors, and sound engineers have years of experience in the industry. Reach out to our team today for a free estimate!
