First, what is small cell technology? Small cells are like mini cell sites that can be placed where they're needed most. They serve small areas in communities—think a few city blocks—with flexible, inconspicuous equipment.

AT&T makes it possible to blend technology with life in a small community. Festus, Missouri is a perfect example. The inconspicuous small cell equipment enable the city to keep the charm of its historic main street while increasing network capacity, bringing faster data speeds, and improving call quality. This technology boost effects not only residents, but also businesses and visitors, alike.

Silverback wove the story together using real Festus locals, live action video production, drone footage, and 3D animation. It was important to show the community benefits to exhibit AT&T's commitment to investing in Missouri to bring the latest technology to their consumers.

Video Trivia: This video features nearly all local Festus talent!

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